Breaking the Single-Market Mindset: Statsig’s Growth Blueprint

If you’re struggling to compete against industry giants, this is for you…

What if I told you there’s a way to compete with giants in 3 markets at once?

Let’s learn how Statsig has taken share in 3 different markets — at once:

𝗧𝗛𝗘 𝗕𝗔𝗧𝗧𝗟𝗘𝗚𝗥𝗢𝗨𝗡𝗗𝗦:

So what markets and giants are they competing in?

→ 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗢𝗻𝗲 — 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻

This is Statsig’s beachhead. They’ve generated a best in class solution that competes against Optimizely, VWO, and others.

This best in class solution drives users to consider the other battlegrounds.

→ 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗧𝘄𝗼 — 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗹𝗮𝗴𝘀

What began as a testing tool has evolved into a comprehensive feature management solution, effectively replacing LaunchDarkly for many companies.

Statsig enables users to transform feature rollouts into lightweight A/B tests as well which results in enhancing productivity.

→ 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗧𝗵𝗿𝗲𝗲 — 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

While many would shy away from entering a crowded space dominated by Amplitude and Mixpanel, Statsig has charged in.

They are not just adding analytics; they’re building a unified platform that connects all aspects of data-driven product development.

→ 𝗧𝗵𝗲𝗶𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻? 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲-𝗡𝗮𝘁𝗶𝘃𝗲

Statsig found an underused growth vector by the competition: going to enterprise’s data, instead of pulling it out to the cloud.

This feature has positioned them against competitors like Eppo and is driving significant new customers.

Learn more about the competition in these markets in my deep dive.

𝗣𝗔𝗧𝗛𝗦 𝗧𝗢 𝗚𝗥𝗢𝗪𝗧𝗛

→ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗢𝗻𝗲 — 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻

There’s a massive untapped market among users of Optimizely and LaunchDarkly, with potential conversions just waiting to happen.

Statsig is eyeing traditional enterprises, eg American Airlines, that are just waking up to the power of experimentation.

→ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗧𝘄𝗼 — 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻

They’re not just adding features to compete…

They’re creating a comprehensive platform that connects analytics, infrastructure, and product management.

→ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗧𝗵𝗿𝗲𝗲 — 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

With minimal current experimentation, the enterprise market presents a sleeping giant.

Statsig is positioning to educate and convert these large organizations.

→ 𝗧𝗵𝗲𝗶𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻? 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

They strategically allocate resources, focusing on 30% obvious wins, 60–70% on larger initiatives, and 10% on ongoing maintenance.

And they do it fast and lean. Constantly expanding the product while maintaining the core.

To dive deeper into how Statisg build products and their PLG strategy, check out the full deep dive.

I talked to 8 members of the team, 3 customers, and 2 customers of competitors.

It’s everything you need to know to replicate their success.