From Feature Factory to Innovation Hub

Most digital transformations are a farce.

Companies go through the motions but don’t really change the way they or their employees work.

What you usually find is:

• Quick Fixes
• Merely Changing Titles
• One Size Fits All Copy-Paste
• Focusing on the Tools and Processes

But moving from the feature factory is not just about the surface level.

Realistically, this process can take ~3 years if you go from one end to the other.

Ready to actually break out of the feature factory?

I collaborated with Paweł Huryn 🇺🇦 and even talked to Marty Cagan to break it down in this deep-dive.

You need to drive:

• Mindset shift
• Empowered teams
• Outcomes over output
• Cultural change up to the CEO

Too many banks or healthcare companies set up a digital transformation office, hire some scrum master & agile coaches, & then expect magic.

The reality is we need to invest in our product management, design & engineering departments more than ever, & be patient with the results.