From Funnel to Magic: The Facebook Growth Blueprint

This used to be Facebook’s growth model.

Here’s how it worked:

𝗧𝗼𝗽 𝗼𝗳 𝗳𝘂𝗻𝗻𝗲𝗹

It shows the initial stage where potential users are introduced to the product.

The main question here is: can the product attract traffic & convert it into engagement?

In Facebook’s case, this meant translating visits into free signups.

𝗠𝗮𝗴𝗶𝗰 𝗺𝗼𝗺𝗲𝗻𝘁

It is about the user’s emotional response when they interact with the product. It’s the moment when users realize the product’s value.

For Facebook, this could be when a new user connects with friends or discovers a community that aligns with them.

𝗖𝗼𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗮𝗹𝘂𝗲

This reflects the depth of the product’s market appeal & the strength of its solution, i.e., how well the product fits with its market.

For Facebook, it was: create a platform that consistently provides value through connections & content.

To learn more about building your growth model, check out the deep dive.

This model can be a great starting point.

Andy Johns, who worked with Chamath at Facebook, swears by it.

If you haven’t built a growth model for your business yet, you should start here.