Hereโs what you can learn from Miro
Miroโs $17.5B valuation isnโt magic. Itโs flawless Product-Led Growth.
๐ญ. ๐๐๐๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ถ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐บ๐ฒ๐ฎ๐ป ๐๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐๐ปโ๐ ๐ฎ ๐๐ฝ๐ฎ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐๐ผ๐
Miro has gone head-to-head with every big name in tech you can think of, from Microsoft to Notion. In a few short years, theyโve broken away from being nobodyโs to category queens.
๐ฎ. ๐ฃ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐ฑ๐ผ๐ปโ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฏ๐๐๐ฒ๐ฟ ๐ผ๐ฟ ๐ฎ ๐๐ถ๐ป๐ด๐น๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ
Many SaaS companies focus on the customer who buys the product. Miroโs strategy focuses on the end user โ building a product they love. This creates a pool of internal champions within the org.
๐ฏ. ๐ง๐ต๐ฒ ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ต๐ฒ ๐ณ๐ฟ๐ฒ๐ฒ๐บ๐ถ๐๐บ ๐บ๐ผ๐ฑ๐ฒ๐น ๐ถ๐ ๐๐ต๐ฎ๐ ๐ถ๐ ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ ๐๐ฎ๐น๐๐ฒ ๐ณ๐ถ๐ฟ๐๐, ๐ฟ๐ฒ๐ฐ๐ฒ๐ถ๐๐ฒ๐ ๐บ๐ผ๐ป๐ฒ๐ ๐น๐ฎ๐๐ฒ๐ฟ
Miro keeps paywalls, credit card fields, and pricing pages away from onboarding. By offering unlimited teammates and core functionality for free, they reduce the barrier for teams to start using their platform โ encouraging adoption and allowing users to experience the value without immediate cost. This drives their product-led sales engine.
๐ฐ. ๐๐ณ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฐ๐ฎ๐๐ฒ๐ฟ๐ ๐๐ผ ๐ถ๐ป๐ฑ๐ถ๐๐ถ๐ฑ๐๐ฎ๐น๐ (๐๐ถ๐ป๐ด๐น๐ฒ ๐ฝ๐น๐ฎ๐๐ฒ๐ฟ) ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฎ๐บ๐ (๐บ๐๐น๐๐ถ๐ฝ๐น๐ฎ๐๐ฒ๐ฟ), ๐๐ฒ๐ฟ๐ถ๐ผ๐๐๐น๐ ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐๐๐ผ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐๐๐ฝ๐ฒ๐ ๐ผ๐ณ ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด
Individuals and joiners have different Aha moments and points of activation, meaning onboarding should focus on different things.
๐ฑ. ๐๐ฟ๐๐ถ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐ถ๐ป๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐บ๐ฒ๐ฐ๐ต๐ฎ๐ป๐ถ๐๐บ๐ (๐ถ.๐ฒ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ ๐ฎ ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ) ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐ฃ๐๐
Sustainable growth from the product comes from built in in natural product-led acquisition. Donโt start a startup where you need to go through someone else to get users.
๐ฒ. ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐-๐น๐ฒ๐ฑ ๐๐ฎ๐น๐ฒ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ฎ ๐๐ฐ๐ถ๐ฒ๐ป๐๐ถ๐ณ๐ถ๐ฐ ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต ๐๐ผ ๐ณ๐ถ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ โ๐ต๐ฎ๐ป๐ฑ ๐ฟ๐ฎ๐ถ๐๐ฒ๐ฟ๐โ ๐๐๐ถ๐ป๐ด ๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐
Lead generation at Miro is a continuously optimized and data-driven proccess for finding the โhand-raisersโ. These Product Qualified Accounts (PQAs) comes down to timing, account maturity, and the using the correct medium for reaching out.