Hereโ€™s what you can learn from Miro

Aakash Gupta
2 min readJan 7, 2025

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Miroโ€™s $17.5B valuation isnโ€™t magic. Itโ€™s flawless Product-Led Growth.

๐Ÿญ. ๐—๐˜‚๐˜€๐˜ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—ฎ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ถ๐˜€ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐˜€๐—ฝ๐—ฎ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚

Miro has gone head-to-head with every big name in tech you can think of, from Microsoft to Notion. In a few short years, theyโ€™ve broken away from being nobodyโ€™s to category queens.

๐Ÿฎ. ๐—ฃ๐—Ÿ๐—š ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ฏ๐˜‚๐˜†๐—ฒ๐—ฟ ๐—ผ๐—ฟ ๐—ฎ ๐˜€๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ

Many SaaS companies focus on the customer who buys the product. Miroโ€™s strategy focuses on the end user โ€” building a product they love. This creates a pool of internal champions within the org.

๐Ÿฏ. ๐—ง๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—บ๐—ถ๐˜‚๐—บ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น ๐—ถ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐˜€ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜, ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—น๐—ฎ๐˜๐—ฒ๐—ฟ

Miro keeps paywalls, credit card fields, and pricing pages away from onboarding. By offering unlimited teammates and core functionality for free, they reduce the barrier for teams to start using their platform โ€” encouraging adoption and allowing users to experience the value without immediate cost. This drives their product-led sales engine.

๐Ÿฐ. ๐—œ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ถ๐—ป๐—ฑ๐—ถ๐˜ƒ๐—ถ๐—ฑ๐˜‚๐—ฎ๐—น๐˜€ (๐˜€๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฒ๐—ฟ) ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ (๐—บ๐˜‚๐—น๐˜๐—ถ๐—ฝ๐—น๐—ฎ๐˜†๐—ฒ๐—ฟ), ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€๐—น๐˜† ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐˜๐˜„๐—ผ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐˜๐˜†๐—ฝ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—ผ๐—ป๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ด

Individuals and joiners have different Aha moments and points of activation, meaning onboarding should focus on different things.

๐Ÿฑ. ๐—”๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ถ๐—ป๐˜ƒ๐—ถ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฒ๐—ฐ๐—ต๐—ฎ๐—ป๐—ถ๐˜€๐—บ๐˜€ (๐—ถ.๐—ฒ ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ ๐—ฎ ๐—ณ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ) ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ฃ๐—Ÿ๐—š

Sustainable growth from the product comes from built in in natural product-led acquisition. Donโ€™t start a startup where you need to go through someone else to get users.

๐Ÿฒ. ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜-๐—น๐—ฒ๐—ฑ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐—ฎ ๐˜€๐—ฐ๐—ถ๐—ฒ๐—ป๐˜๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ โ€œ๐—ต๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ฒ๐—ฟ๐˜€โ€ ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜

Lead generation at Miro is a continuously optimized and data-driven proccess for finding the โ€˜hand-raisersโ€™. These Product Qualified Accounts (PQAs) comes down to timing, account maturity, and the using the correct medium for reaching out.

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Aakash Gupta
Aakash Gupta

Written by Aakash Gupta

Helping PMs, product leaders, and product aspirants succeed

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