Your Ultimate Guide to a Better LinkedIn Feed
LinkedIn has some of the best content on the web — but you’re not seeing it:
I love 9/10 posts that I see in my feed.
I feel like I live in a different universe. I’ve learned: it’s because I do. Unfortunately, most people on LinkedIn:
1. Only consume, but don’t give the algorithm signal
2. Follow people, but never unfollow later
3. Have never turned on notifications
Here’s what I do differently and why it works.
(You don’t need to have 214,256 followers to have my experience.)
1. Give the Algorithm Signal
Millions of pieces of content are being created everyday on LinkedIn. But most people are not giving the algorithm enough signal to show it what to serve them.
The most helpful signal to the algorithm is to like, repost, and comment on posts you like. On top of these positive signals, you can also offer negative feedback by hitting the three dots on a post and selecting ‘Not Interested’.
I do both the positive and negative actions daily.
2. Unfollow Liberally
Most people have begun to use the Follow and Connect CTAs liberally. The problem is, they tend to use them too much.
You must be as liberal with the unfollow as the follow. Now, when I see two posts from a creator that I don’t get value from, I unfollow. Same with if I see a creator once whose post offends me and I don’t recognize (ie, haven’t seen them much).
There are certainly a few I have re-followed. And that’s fine. The key is: I’m actively sculpting my feed.
3. Use Notifications Strategically
Those notifications for people who viewed your profile? They’re distractions, at best. Turn those off.
Instead, go to the 2–3 creators that you love but LinkedIn doesn’t show you all of their posts. Hit the bell icon on their profile to get notifications of all their posts.
The result is your notifications work for you, helping you get useful and informative content instead of engagement bait.
The Moral of the Story
You don’t have to create content to make LinkedIn work for you. You just have to consume strategically.
And that is not all that LinkedIn provides. The cherry on top is to then optimize your profile for inbound jobs, which I cover here.
LinkedIn gets a bad rap, but is a fantastic resource if you use it right. You just need to make the resource resourceful.
P.S. What’s worked for you to see better stuff on LinkedIn?
