The 7-Step Strategy Process You’re Missing

The Strategy Trap

A roadmap is not a strategy!

Yet, most strategy docs are roadmaps + frameworks. This isn’t because teams are dumb. It’s because they lack predictable steps to follow.

This is where I refer them to Ed Biden’s 7-step process:

1. Objective → What problem are we solving?

Your objective sets the foundation. If you can’t define this clearly, nothing else matters.

A real strategy starts with:

• What challenge are we responding to?
• Why does this problem matter?
• What happens if we don’t solve it?

2. Users → Who are we serving?

Not all users are created equal. A strong strategy answers:

• What do they need most?
• Who exactly are we solving for?
• What problems are they already solving on their own?

A strategy without sharp user focus leads to feature bloat.

3. Superpowers → What makes us different?

If you’re competing on the same playing field as everyone else, you’ve already lost.