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The AI Gold Rush: How Product Managers Are Striking It Rich

2 min readOct 1, 2024

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Netflix is paying up to $900k/year for AI PMs.

Becoming one could be your next career breakthrough.

But most people don’t have a clue about it.

That’s why I teamed up with Marily Nika, Ph.D to break everything down for you:

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π—£π—¨π—§π—§π—œπ—‘π—š π—§π—›π—œπ—‘π—šπ—¦ π—œπ—‘π—§π—’ π—£π—˜π—₯π—¦π—£π—˜π—–π—§π—œπ—©π—˜

Out of the 37,915 Product Manager jobs listed on LinkedIn, only 935 are specific to AI PM roles. That’s just 2.4%, but these roles are at top companies like TikTok, Google, and Nvidia.

AI PM roles have already surpassed some popular PM specializations, such as Platform PMs (1.3%) and are comparable to Growth PMs (2.7%).

AI PMs not only have more opportunities but also higher earning potential. In fact, AI PMs tend to earn more across all levels, from entry to the highest-paying roles. For instance, Netflix recently posted an AI PM position offering up to $900K.

In short: AI PMs get paid more and are in higher demand.

π—–π—›π—”π—£π—§π—˜π—₯ π—’π—‘π—˜: π—§π—›π—˜ π——π—œπ—™π—™π—˜π—₯π—˜π—‘π—§ π—§π—¬π—£π—˜π—¦ 𝗒𝗙 𝗣𝗠𝗦 π——π—’π—œπ—‘π—š π—”π—œ π—ͺ𝗒π—₯π—ž

There are 3 main types of PMs building with AI:

  1. Core Product PMs
    - Integrate AI into their existing product
  2. Growth Product PMs
    - Use AI to optimize product performance
  3. AI PMs
    - Manage AI models or lead AI-focused teams

Each PM type interacts with AI differently, but what’s exciting is how AI can be applied on 3 levels:

  • Use AI to enhance an existing feature.
  • Develop a new feature made possible by AI.
  • Create entirely new AI-driven products.

These combinations lead to nine categories of AI PM work, offering a wide range of specialization opportunities depending on your skills and interests (see infographic).

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As the AI PM landscape evolves, here are the 11 specialized functional AI PM roles:

  1. AI Infra/Platform PM
    ↳ Builds and maintains the infrastructure supporting AI models.
  2. Ranking PM
    ↳ Enhances how data is ranked and sorted.
  3. Generative AI PM
    ↳ Uses AI to create new content.
  4. Recommendations PM
    ↳ Oversees systems suggesting content or products based on AI insights.
  5. Responsible AI PM
    ↳ Ensures AI development is ethical and transparent.
  6. AI Personalization PM
    ↳ Focuses on creating personalized user experiences.
  7. AI Analytics PM
    ↳ Manages AI-powered insights and analytics products.
  8. Conversational AI PM
    ↳ Develops chatbots, voice assistants, and other AI conversational tools.
  9. Computer Vision PM
    ↳ Works on AI products using visual data like image recognition.
  10. AI Security PM
    ↳ Enhances security with AI, from fraud detection to threat prevention.
  11. AI Health PM
    ↳ Manages AI tools in healthcare for diagnostics, patient care, etc.

π—–π—›π—”π—£π—§π—˜π—₯ 𝗧𝗛π—₯π—˜π—˜: π—œπ—‘π—§π—˜π—₯π—˜π—¦π—§π—˜π—— π—œπ—‘ 𝗧π—₯π—”π—‘π—¦π—œπ—§π—œπ—’π—‘π—œπ—‘π—š?

If you’re thinking about transitioning into AI Product Management, there are five key differences you need to know β€” full breakdown in the deep dive.

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Aakash Gupta
Aakash Gupta

Written by Aakash Gupta

Helping PMs, product leaders, and product aspirants succeed