The Hidden Growth Hack: Why Killing Features Might Be Your Best Strategy

Killing features might be the growth tactic missing in your current strategy.

Growth leaders are well known for strategies like:

• Pricing
• Activation
• Expansion

But, what about killing products?

I find it’s one of the most underutilized and useful strategies.

What happens is: as our company grows, a litany of new features get spun up to pursue new opportunities.

But, over time, the core value proposition gets lost.

I find that the hiccup people often have is the metrics tree.

So here’s how it goes:

Way too many features hiding the core
↳ Poor information architecture
↳ Dreadfully long time to value
↳ Lower activation rates
↳ Lower retention
↳ Lower revenue

To know more about how to kill features swiftly and with tact, check out the deep dive.

Use this to get work killing features prioritized.

Eventually, overstuffing your product becomes a growth problem.

Then it’s up to PMs, product leaders, and growth leaders to pick up the pieces.