The Hidden Productivity Killer: Context Switching

Aakash Gupta
3 min readAug 28, 2024

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You kill your productivity because of constant context switching.

Further Reading and Image Credit: Elaine Meyer

Imagine you’re working on a big project. You’re in the flow-state, making progress.

Then, you get a notification on your phone. It’s an email from your boss, asking you to join a meeting in 10 minutes. You sigh and join the meeting.

Five minutes in, you check your phone and see another notification. It’s a message from your colleague, asking you for feedback on a document. You open the document and skim through it.

Suddenly, you snap out of your distraction and switch back to the meeting, only to realize you missed half of what was said. You end up quiet for the rest of the meeting.

After the meeting ends, you go back to your project. But now, you can’t remember where you left off. You spend a few minutes trying to recall what you were doing. You finally get back into the flow, but then you hear a ping. It’s another notification… and the cycle repeats.

𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝘀𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?

You’re not alone. This is modern work: full of context switching. It might seem harmless, but context switching is actually making you worse at your job.

Here’s why.

Every time time you switch tasks, your brain has to stop and start over. This takes time and energy. A study by the University of California, Irvine found that it takes about 25 minutes to get back into the flow state after being interrupted.

But that’s not all. Studies show context switching also has other negative effects on your work quality and well-being:

  • It lowers your IQ by 10 points or more.
  • It reduces your attention to detail.
  • It increases your stress.
  • It kills your focus.

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𝗦𝗼 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗮𝘃𝗼𝗶𝗱 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗱𝗼𝗻𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗶𝗺𝗲?

It’s “back to basics,” but applied at work:

1. Batch tasks:

Stack similar tasks and accomplish them in one go. This will reduce switches and will maintain your mental mode.

2. Use the Pomodoro technique:

Work for 25 minutes, then take a 5-minute break. After four cycles, take a longer break. This strategy allows you to batch distractions into breaks and prevent fatigue.

3. Limit meetings:

We all get invited to too many meetings. Attend only the essential ones, and schedule them together to preserve blocks of productivity hours.

4. Automate, delegate or outsource:

Non-creative yet necessary tasks like data entry consume valuable time and attention. Automate, delegate or outsource them using Fiverr, or a VA.

5. Create a distraction-free environment:

It’s crazy how effective this is. Turn off notifications, close irrelevant tabs, turn on airplane or DND mode, and find a quiet workspace.

By doing more of these, you can reduce the impact of context switching on your productivity. You’ll be able to focus better, produce better work, and be happier, while you’re at it.

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Aakash Gupta

Helping PMs, product leaders, and product aspirants succeed