The Power of Inbound: Transform Your LinkedIn Profile

Applying to jobs online that are going to ghost you isn’t your only option. There’s another path: optimizing your LinkedIn profile for inbound.

It’s a shame no one regularly does it. (And that’s why it works.)

Here’s what the standard guides don’t tell you:

1. Job Applications are a Black Hole

Using traditional routes of job searching puts you in the same job pool as everyone else.

It’s a job pool with tons of job seekers and very few available jobs. The latest BLS data found US job openings are back to as low as Covid levels. And layoffs have been brutal.

The result is, you’re most likely result is to get ghosted. No matter how much work you put into your applications.

2. Referrals and Work Products are Tons of Work

There’s a way to differentiate from the job pool. You earn lots of referrals and build work products.

Many people who are getting jobs in this market use those tactics. They’re much more effective than simply applying.

But they take an enormous amount of time. So the impact is there, but the ROI less so.

3. Inbound is the King Channel

Inbound, on the other hand, is by far the biggest bang for the buck. Simple, regular optimization can result in roles coming to you.

Plus, when it comes to conversion rates, inbound typically has the highest rates. You’re much more likely to go from recruiter screen to first round especially.

On top of all that, it’s the only way to land the most coveted, senior roles. Most of those aren’t listed.

This is Why Inbound Optimization is Key

Putting it all together, Inbound is by far the best job searching channel. It’s kind of the “SEO” — slow and steady.

So, it’s a shame that very few people optimize their LinkedIn, and just keep applying to more jobs.

They’re missing a huge opportunity.

Here’s exactly how to optimize like the best.