The Ultimate GTM Toolkit: 7 Motions to Accelerate Growth
GTM can be broken down into 7 motions.
These are the tools to go from 0 to 1 on each motion:
Maja Voje and I share all the juiciest tales from our work in this 20K words deep-dive.
Inbound
You can master LinkedIn and SEO with these tools:
- LinkedIn — the most reliable social media channel
- Google Search Console — the first step to any SEO campaign
- AuthoredUp — up-level your LinkedIn game with tools like post formatting
We suggest these first.
Outbound
To go out into the world & talk to leads, use these tools:
- LinkedIn Sales Navigator — access to the world’s best database, and InMail
- Apollo io — enhancing LinkedIn with emails & phone numbers
- Lemlist — advanced deliverability control & email sequences
Paid Digital
Direct response digital advertising can also be efficient with tools like:
- Google Ads — has YouTube and Search, making it a must
- Meta Ads — Instagram, Whatsapp, and Facebook
- LinkedIn Ads — still the premier destination for B2B
Go where your customers are.
Community
Your community can sell for you. Only if you support it with these tools:
- Slack — not just a chat tool but also a good community tool
- Reddit — yes, you can have a subreddit one day too
- Discord — a growing challenger to Slack
A supported community is loudest.
Partners
Affiliates & Resellers don’t have to be bad words:
- PartnerStack — affiliate, referrals, & resellers in one
- AWS Startups — generous credits & co-selling opportunities
- Miro — partner workshops, co-branded content
There are a million stacks; the key is focus.
Account-based Marketing
Treat each account carefully with next generation tools:
- Attio — easy to use CRM that embraces the custom object
- 6sense — king of intent & website visitor data
- Clay — fuel for hyper-personalized campaigns
Enabling attention to detail is key.
Product-Led Growth
Growing via your product is much easier with:
- Segment — the ultimate data pipeline
- Amplitude — empower the team to self-serve analytics
- Dovetail — platform for discovery & user feedback
These tools enable product teams to measure & optimize growth.
So which GTM motion should you focus on?
At the beginning:
- Don’t complicate your GTM motion
- Test 3–4 motions
- Dominate 1–2
Then, gradually, layer new one’s on.
If you become a public company, you’ll end up doing all 7.
The question will be: how much of each?