The Ultimate GTM Toolkit: 7 Motions to Accelerate Growth

GTM can be broken down into 7 motions.

These are the tools to go from 0 to 1 on each motion:

Maja Voje and I share all the juiciest tales from our work in this 20K words deep-dive.

Inbound

You can master LinkedIn and SEO with these tools:

• LinkedIn — the most reliable social media channel
• Google Search Console — the first step to any SEO campaign
• AuthoredUp — up-level your LinkedIn game with tools like post formatting

We suggest these first.

Outbound

To go out into the world & talk to leads, use these tools:

• LinkedIn Sales Navigator — access to the world’s best database, and InMail
• Apollo io — enhancing LinkedIn with emails & phone numbers
• Lemlist — advanced deliverability control & email sequences

Paid Digital

Direct response digital advertising can also be efficient with tools like:

• Google Ads — has YouTube and Search, making it a must
• Meta Ads — Instagram, Whatsapp, and Facebook
• LinkedIn Ads — still the premier destination for B2B

Go where your customers are.

Community

Your community can sell for you. Only if you support it with these tools:

• Slack — not just a chat tool but also a good community tool
• Reddit — yes, you can have a subreddit one day too
• Discord — a growing challenger to Slack

A supported community is loudest.

Partners

Affiliates & Resellers don’t have to be bad words:

• PartnerStack — affiliate, referrals, & resellers in one
• AWS Startups — generous credits & co-selling opportunities
• Miro — partner workshops, co-branded content

There are a million stacks; the key is focus.

Account-based Marketing

Treat each account carefully with next generation tools:

• Attio — easy to use CRM that embraces the custom object
• 6sense — king of intent & website visitor data
• Clay — fuel for hyper-personalized campaigns

Enabling attention to detail is key.

Product-Led Growth

Growing via your product is much easier with:

• Segment — the ultimate data pipeline
• Amplitude — empower the team to self-serve analytics
• Dovetail — platform for discovery & user feedback

These tools enable product teams to measure & optimize growth.

So which GTM motion should you focus on?

At the beginning:

• Don’t complicate your GTM motion
• Test 3–4 motions
• Dominate 1–2

Then, gradually, layer new one’s on.

If you become a public company, you’ll end up doing all 7.

The question will be: how much of each?