The Ultimate Homepage Template: Inspired by Attio

Steal this template for your homepage:

(Attio’s marketing design + engineering team iterated endlessly. So you don’t have to.)

To go in-depth, check out the homepage deep dive. And Attio deep dive.

1. Above the Fold

This is the most important part of the homepage. Too many people waste the space:

A. Convey the category of software your product is in, and how your solution differs

B. Add in wow logos from industries in your ICP (ideal customer profile)

2. Three Key Value Props

Remember the rule of threes.

Deliver on your hook above the fold and make your differentiators crystal clear.

Don’t just tell, either. Show. Let people experience the product. Attio’s videos move when you scroll.

3. End of Page

Once someone has scrolled, they’re looking for specific features. Note them.

Also use the space to solidify WHO your product is for — in Attio’s case, builders.

Then end with security and the rest of your site’s navigation.

It’s a simple structure. But it’s the scaffolding you need to convert visitors into leads.